4C Group Joins Industry Leaders at Waste Net Zero Conference 2026
3 July 2026
On 2 July 2026, 4C Group was delighted to attend the Waste Net Zero Conference 2026, held at the iconic County Hall in London. The event brought together leading organisations from across the waste, packaging and sustainability sectors to explore practical solutions for achieving the UK’s net zero and circular economy ambitions.
Industry leaders shared valuable insights on the challenges and opportunities shaping the future of resource management. The opening panel, moderated by Carla Brian of Biffa, examined how the UK’s circular economy ambitions can be translated into practical, large-scale delivery.
Throughout the day, delegates explored some of the sector’s most pressing issues, including:
Funding the transition to a circular economy through Extended Producer Responsibility (EPR), government support and private investment.
The increasing cost and complexity of managing residual waste.
Ending edible food waste through greater collaboration and redistribution.
Unlocking innovation for circularity by combining advances in design, policy, infrastructure, artificial intelligence, data and material traceability.
Preparing for the expansion of the UK Emissions Trading Scheme (ETS) and addressing the carbon impact of hard-to-recycle materials.
A recurring theme throughout the conference was the need to move beyond individual sustainability initiatives and towards an integrated circular system that delivers measurable impact at scale. Speakers emphasised that achieving meaningful progress will require collaboration across government, industry, producers, waste management organisations and the wider supply chain.
The conference provided an excellent opportunity for customers, industry experts and policymakers to exchange ideas, share best practice and discuss the practical actions needed to accelerate progress towards a more sustainable future.
Events such as Waste Net Zero demonstrate the importance of partnership, innovation and collective action in addressing today’s environmental challenges. At 4C Group, we remain committed to supporting our customers and partners as the industry continues its transition towards a low-carbon, circular economy. We would like to thank Biffa and all the speakers and organisers for delivering an insightful and engaging event, and we look forward to continuing the conversations that will help shape the future of waste management and sustainability.
About 4C Group
Founded in 2010, 4C Group is an international property development and hotel management company with a growing portfolio spanning major business hubs and leisure destinations across the UK, East Africa, and Canada. The business builds upon the strong foundations of a family-owned property enterprise with roots dating back to the 1990s.
Over the years, 4C Group has established a reputation for delivering high-quality hospitality and real estate developments that combine innovation, design excellence, and long-term value creation. In 2021, the company expanded its hospitality portfolio with the launch of two landmark London properties – the five-star The Westin London City and Canopy by Hilton London City. Both hotels marked significant milestones as the first UK openings for Marriott and Hilton’s respective luxury and lifestyle brands.
Continuing its expansion within the residential sector, 4C Group partnered with Regal London and Pluto Finance in 2022 to deliver The Haydon, a premium residential development comprising 87 apartments in Aldgate, at the heart of the City of London. The project has since been completed.
Further strengthening its development pipeline, 4C Group and Regal secured planning approval in 2025 for the redevelopment of 33–35 Jamestown Road in Camden. The scheme will deliver 178 purpose-built student accommodation bedrooms alongside 27 affordable homes, complemented by flexible commercial space, enhanced green infrastructure, and an architectural approach inspired by Camden’s distinctive character and heritage.
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