Purpose and Commitment
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Purpose
Our vision is to be a market leading property operator and developer. We strive to achieve this by adhering to our core values that drive our organisational culture, success and develop our financial strength.
Mission statement
To create sustainable, profitable growth through the delivery of positive guest experience, innovative processes, quality partnerships and a commitment to provide opportunities for personal & professional development.
Commitment
We believe in nurturing opportunities for people to grow and develop in order to realise their true potential, both within our industry and the broader community. We are ultimately a people’s business, with a strong ethos on giving every person an opportunity to shine. Our people focus is demonstrated through a number of company initiatives and activities we run throughout the year along with a social commitment in supporting charitable organisations and the communities in which we work.
Core Values
Community
We’re proud to help make an impact in the local neighbourhoods where we work. Over the years, we’ve carefully selected a group of local charities to work with that are doing honourable work for the greater good of humanity.
Integrity
Integrity creates trust, and here at 4C Group, it’s one of our most valuable assets. We employ people to represent our company that demonstrate high moral values and always do the right thing. We work with stakeholders who share the same values and ethical principles that we do.
Collaboration
Our best work is created when we can work together collaboratively and recognise each other’s strengths, it’s how we grow and achieve the best possible outcomes. We care for each other and unite with our colleagues, guests, neighbours, stakeholders and investors to create long lasting relationships and reach a collective goal.
Quality
We take great pride in the quality and high standards set at our hotels and properties, from service to exceeding guest expectations; it’s why we are a brand partner of choice.
Innovation
We’re constantly working on new ideas and solutions that will help us reduce our environmental impact through green best-practices in maintenance, services, logistics, products, and supplies.
Our Community
At 4C Hotel Group, we believe that we each have a responsibility towards our environment and strive to do all we can to conduct our business in a responsible and sustainable way and encourage those that work with us to support us in this. Please click here to access our full sustainability policy.
By putting ESG into practice, we are committed to:
- Conducting ourselves responsibly and in an ethical manner
- Creating a positive and supportive working environment
- Supporting local communities
- Acting with integrity in our dealings with suppliers and other parties
- Minimising the impact on our environment.