Our People

General Manager, Comfort Inn London – Victoria

Kamila has been in tune with the hospitality business for over 14 years and runs the show effortlessly. Her managerial skills have helped her build a dream team. 

Kamila is a humanitarian and in her free time, she enjoys reading books, going to the gym, and swimming. 

Director of Revenue London, Midscale and Budget, 4C Group

With 15 years of experience in revenue, Nathalie is a revenue enthusiast at heart with a range of experience from Marriott, IHG, Hilton, easyHotel, and Choice. Outside of work she has a passion for food and loves to cook, travel, and spend time with family.

General Manager, Holiday Inn Express St. Albans

Will leads the team at Holiday Inn Express St Albans to deliver an award-winning customer experience and has a keen focus on the local community. 

In his free time, he loves to travel and enjoys photography. 

General Manager, easyHotel Victoria

Sameer has 16 years of experience in the hospitality industry. 

He is a technophile at heart but in contrast to that, he enjoys travelling and exploring nature in his free time. 

Cluster Director of Sales London, Midscale & Budget, 4C Group

Sarah has been with the company for almost eight years and is currently looking after the midscale and budget part of the portfolio. In her spare time she enjoys exploring the countryside with her dog, travelling, and cooking.

General Manager, Canopy London City – A driven hotelier with over 20 years of experience in London hotels, and across multiple brands, Peadar is passionate about building strong professional relationships and supporting team development.  In his spare time, he enjoys travelling, socialising with friends & family and running – and has completed obstacle courses for charities and 3 London Marathons so far!

CEO, 4C Group

Al-karim is the CEO of the 4C Group, a family-owned business formed in 2010, building on the foundations of the family’s property business which stretched back to the 1990s. He drives the growth and leads the expansion of the group’s property portfolio and development projects.

General Manager, Holiday Inn London – Camden Lock

Oliver is a creative and engaged leader, focusing on, and developing the hotel’s commercial strategies and creating memorable guest experiences with a “every moment matters” approach. 

Group Finance Director, 4C Group

Deepak spearheads finance. He is enthusiastic about driving the business forward to new levels and is keen on financial analysis. Deepak brings in a wealth of experience and has been with the company since 2007. In his free time, he likes to do social work and is passionate about the betterment of the society he lives in.  

Group Financial Controller, 4C Group

Alex has over 8 years of experience in the hospitality industry. His extensive financial acumen, combined with his hands-on experience in hotel openings and financial software implementation, makes him a seasonal hotelier. His role is to ensure financial stability and growth of the organization.

General Manager, The Westin London City

Raffaele Ruocco has nearly 20 years of experience in the hospitality industry. Since he has become the general manager, The Westin London City has been shortlisted for several prestigious awards and has been featured in top tier media such as the Forbes.

Managing Director, 4C Group

Neil has vast experience in opening & operating hotels across various brands including IHG, Marriott, Hilton, Wyndham, Accor & Best Western. His core competencies are strategy, development & implementation, innovative branding, strategic marketing, sales & project development. In his free time, he enjoys DIYs and reading.

Group Director of Administration, 4C Group

Idy is our support anchor and champions our team culture and charitable initiatives.  A creative at heart, she volunteers with a youth choir and sings with bands in her spare time. 

General Manager, Comfort Inn London – Edgware Road

Asad focuses on creating, implementing, and developing the operational and revenue strategy. 

In his free time, he enjoys reading books and focuses on his personal development.