Our People

We respect and value the individuality of each one of our team members; we are committed to creating a culture of inclusion and diversity. We believe that supporting individual growth and development helps us attract and retain talented individuals and 38% of our current team have been with us over five years.

“We are a true people business, true to our values from inception. We work with and nurture like-minded people that share our values, which is why our teams & partners feel part of our family.”

Neil Taylor, Managing Director

Meet The Team

General Manager, Comfort Inn London – Victoria

Kamila has been in tune with the hospitality business for over 14 years and runs the show effortlessly. Her managerial skills have helped her build a dream team. 

Kamila is a humanitarian and in her free time, she enjoys reading books, going to the gym, and swimming. 

Kamila Borkowska​

General Manager

Director of Revenue London, Midscale and Budget, 4C Group

With 15 years of experience in revenue, Nathalie is a revenue enthusiast at heart with a range of experience from Marriott, IHG, Hilton, easyHotel, and Choice. Outside of work she has a passion for food and loves to cook, travel, and spend time with family.

Nathalie Van Bael

Director of Revenue London, Midscale and Budget

General Manager, Holiday Inn Express St. Albans

Will leads the team at Holiday Inn Express St Albans to deliver an award-winning customer experience and has a keen focus on the local community. 

In his free time, he loves to travel and enjoys photography. 

Will Glenn

General Manager

General Manager, easyHotel Victoria

Sameer has 16 years of experience in the hospitality industry. 

He is a technophile at heart but in contrast to that, he enjoys travelling and exploring nature in his free time. 

Sameer Kassam

General Manager

Cluster Director of Sales London, Midscale & Budget, 4C Group

Sarah has been with the company for almost eight years and is currently looking after the midscale and budget part of the portfolio. In her spare time she enjoys exploring the countryside with her dog, travelling, and cooking.

Sarah Lomax

Cluster Director of Sales London, Midscale & Budget

CEO, 4C Group

Al-karim is the CEO of the 4C Group, a family-owned business formed in 2010, building on the foundations of the family’s property business which stretched back to the 1990s. He drives the growth and leads the expansion of the group’s property portfolio and development projects.


Al-karim Nathoo


General Manager, Holiday Inn London – Camden Lock

Oliver is a creative and engaged leader, focusing on, and developing the hotel’s commercial strategies and creating memorable guest experiences with a “every moment matters” approach. 

Oliver O’Neill

General Manager

Group Finance Director, 4C Group

Deepak spearheads finance. He is enthusiastic about driving the business forward to new levels and is keen on financial analysis. Deepak brings in a wealth of experience and has been with the company since 2007. In his free time, he likes to do social work and is passionate about the betterment of the society he lives in.  

Deepak Patel

Group Finance Director

Group Financial Controller, 4C Group

Alex has over 8 years of experience in the hospitality industry. His extensive financial acumen, combined with his hands-on experience in hotel openings and financial software implementation, makes him a seasonal hotelier. His role is to ensure financial stability and growth of the organization.

Alex Pop

Group Financial Controller

General Manager, The Westin London City

Raffaele Ruocco has nearly 20 years of experience in the hospitality industry. Since he has become the general manager, The Westin London City has been shortlisted for several prestigious awards and has been featured in top tier media such as the Forbes.

Raffaele Ruocco

General Manager

Managing Director, 4C Group

Neil has vast experience in opening & operating hotels across various brands including IHG, Marriott, Hilton, Wyndham, Accor & Best Western. His core competencies are strategy, development & implementation, innovative branding, strategic marketing, sales & project development. In his free time, he enjoys DIYs and reading.

Neil Taylor

Managing Director

Group Director of Administration, 4C Group

Idy is our support anchor and champions our team culture and charitable initiativesA creative at heart, she volunteers with a youth choir and sings with bands in her spare time. 

Idy Udo

Group Director of Administration

General Manager, Comfort Inn London – Edgware Road

Asad focuses on creating, implementing, and developing the operational and revenue strategy. 

In his free time, he enjoys reading books and focuses on his personal development. 

Asad Zaheerudin

General Manager