4C Group Marks The Great British Beach Clean Week with Thames Clean-Up Initiative
29 September 2025
The Great British Beach Clean Week is an annual event led by the Marine Conservation Society to raise awareness about marine pollution and take collective action against it. Held during the third week of September, it perfectly aligns with 4C Group’s ongoing Environmental, Social, and Governance (ESG) commitments, particularly around environmental responsibility and community engagement.
To mark the occasion, 4C Group took the initiative to organise a local clean-up along the River Thames, near The Westin London City. The event took place on Thursday, 24th September, and saw members of the 4C team come together under the banner of the Green Champions group.
The team gathered at The Westin London City and made their way to the nearby clean-up site. With gloves, bags, and a shared sense of purpose, they rolled up their sleeves to collect litter from the surrounding area and contribute to cleaning the beach. We had team members from various hotels take part in the initiative.
The day was not only productive but also a meaningful opportunity for team bonding. It brought colleagues together outside of their usual work environments, working collectively for a common good. Spirits were high, and there was a shared sense of achievement in making even a small difference to the local environment.
Initiatives like this reflect 4C Group’s continued efforts to integrate sustainability into its core values, encouraging staff at all levels to take an active role in environmental stewardship. A big thank you to everyone who participated and helped make this event a success. Here’s to many more days where doing good for the planet also brings us closer as a team.
About 4C Group
4C Group manages and develops properties and hotels in key business districts and leisure hot spots across the UK, East Africa and Canada. The company was formed in 2010, building on the foundations of a family property business that stretches back to the 1990s.
In 2021, 4C Group added two new developments to their portfolio, including the five-star Westin London City and Canopy by Hilton London City. Both hotels represent the first in the UK-based Marriott and Hilton luxury and lifestyle brands market.
In 2022, 4C Group partnered with Regal London and Pluto Finance to deliver The Haydon, a residential tower of 87 apartments in Aldgate in the heart of the City of London, which is now complete.
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