4C Group Partners with Carefree to Provide 10,214 Breaks for Full-Time Unpaid Carers in the UK
11 December 2024
In 2022, 4C Group and Carefree officially announced their partnership with the shared goal of ensuring that every full-time unpaid carer in the UK can access an essential short break each year.
Carefree is dedicated to transforming vacant hotel rooms into crucial getaways for unpaid carers, who often sacrifice their own well-being to care for society’s most vulnerable members. As one of Carefree’s official Breakmakers, 4C Hotel Group is proud to offer rooms—including complimentary breakfast—at all eight of our UK-based hotels, subject to availability.
Carefree is a previous winner of the sustainability prize at the Skift Innovation, Design and Experience Awards (IDEA), which celebrate the big ideas defining the future of travel. Carefree was recently featured in a Forbes article titled ‘13 U.K. Hotel Groups Now Donate Unsold Rooms to Carers‘.
To date, Carefree has 28,128 carers registered, and together with other groups, we’ve provided 10,214 well-deserved breaks. We believe that everyone deserves a chance to recharge, and by working together, we can help shape the future of social care. Each donated hotel room not only offers a much-needed respite but also enables carers to return to their important work feeling refreshed and ready to continue their vital roles.
In early November, we were thrilled to join Carefree at the launch of their Change Happens Overnight campaign, celebrating the positive impact of our partnership. Through this collaboration, hundreds of hotels across the UK donate available rooms to Carefree every day, giving carers a variety of options for their much-needed breaks.
At 4C Hotel Group, we believe in the power of collective action. Everyone deserves a break – especially those who dedicate themselves to caring for others. This partnership with Carefree underscores our commitment to supporting unpaid carers in our community and shaping a better future for social care.
To learn more about Carefree and how you can get involved, please click here.
About 4C Group
4C Group manages and develops properties and hotels in key business districts and leisure hot spots across the UK, East Africa, and Canada. The company was formed in 2010, building on the foundations of a family property business that stretches back to the 1990s. The group’s mission is to operate sustainably and delight guests and investors, whilst striving to deliver a positive environmental and social impact within local communities.