Celebrating Excellence: Comfort Inn Victoria Wins the Choice Gold Award 2025

16 April 2025

Comfort Inn London – Victoria has won the Choice Gold Award at the 2025 Choice Hotels EMEA Awards. This award, presented under the unifying theme #ChoiceConnects, highlights outstanding performance, innovation, and commitment within the hospitality industry.

Kamila Borkowska, General Manager of Comfort Inn Victoria, commented, “This recognition is a true reflection of our team’s unwavering dedication and exceptional service. Their consistent efforts to deliver an outstanding hospitality experience are what make achievements like this possible.”

In addition to providing remarkable guest experiences, the hotel has shown leadership in areas such as sustainability, travel and supporting the local community, making environmentally and socially meaningful contributions.

About 4C Group

4C Group manages and develops properties and hotels in key business districts and leisure hot spots across the UK, East Africa and Canada. The company was formed in 2010, building on the foundations of a family property business that stretches back to the 1990s. 

In 2021, 4C Group added two new developments to their portfolio, including the five-star Westin London City and Canopy by Hilton London City. Both hotels represent the first in the UK-based Marriott and Hilton luxury and lifestyle brands market.

In 2022, 4C Group partnered with Regal London and Pluto Finance to deliver The Haydon, a residential tower of 87 apartments in Aldgate in the heart of the City of London, which is now complete.

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