Community at the Heart: Holiday Inn Express St Albans Brings Local Seniors Together
3 August 2026
At 4C Group, Community is more than one of our core values – it is a commitment to creating meaningful connections and making a positive difference wherever we operate. Our hotels should be more than places to stay; they are welcoming spaces that bring people together, support local communities, and create lasting memories.


Holiday Inn Express St Albans embodies this value with pride – Twice a year, during the summer and festive season, the hotel opens its doors to local senior citizens for a special afternoon dedicated to companionship, celebration and community spirit. Hosted by the hotel’s General Manager Will Glenn, Sales Manager Georgia Kelly, and team, the gathering offers guests a delightful afternoon tea, entertainment, laughter and heartfelt conversations.
“Hospitality is about creating genuine connections, not just providing a place to stay. Seeing our local senior community come together, share stories and leave with smiles on their faces is incredibly rewarding for our team. These afternoons remind us why being part of our community is so important.”
– Will Glenn, General Manager, Holiday Inn Express St Albans


The event has become a cherished tradition within the local community, providing an opportunity for people to reconnect with friends, meet new faces and simply enjoy each other’s company in a warm and welcoming environment. From shared stories over tea to moments of laughter during the entertainment, every detail is thoughtfully planned to ensure each guest leaves with a smile.



Leading the event each year is Sales Manager Georgia Kelly, whose passion for community engagement has helped make these afternoons a highlight in many local residents’ calendars. Together with the entire hotel team, Georgia ensures every guest feels valued, welcomed and cared for.
“This event is something we all look forward to every year. It’s wonderful to see familiar faces return and new friendships form over a simple afternoon of tea, conversation and entertainment. Giving back to our local community is a privilege, and we’re proud to continue this tradition.”
– Georgia Kelly, Sales Manager, Holiday Inn Express St Albans
As we continue to grow, our commitment to our core values remains unwavering. By investing in the communities around our hotels, we hope to leave a positive and lasting impact, because when our communities thrive, we all thrive together.
About 4C Group
4C Group is a market-leading property developer and operator with a growing portfolio of hotels, residential and mixed-use developments across the UK, East Africa and Canada.
The Group works with major global hospitality brands, including Marriott, Hilton, IHG and Choice, and its portfolio features landmark properties such as The Westin London City and Canopy by Hilton London City, among others.
Through thoughtful development, operational excellence and a commitment to sustainable growth, 4C Group creates exceptional places that deliver lasting value for guests, investors and local communities.
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