Driving Sustainability and Community Impact: Canopy by Hilton London City at the Travel with Purpose Spotlight

10 July 2025

We are delighted to share the news that Canopy by Hilton London City participated in the Travel with Purpose Spotlight during the Hilton Brand Summer Festival, where General Manager Peadar McFadden highlighted our continued dedication to sustainable hospitality and community engagement.

Canopy London City continues to build on Hilton’s global vision of responsible travel and tourism, with sustainability deeply embedded in our daily operations. From eco-conscious design to efficient resource management, we’ve taken meaningful steps to reduce our environmental footprint while enhancing the guest experience.

Key highlights of our sustainability initiatives include:

Lightstay compliance
Shared energy centre
Solar panels
Green roof sedum blanket
Rainwater harvesting
BREEAM Construction ‘very good’
BREEAM In use Excellent
Green Tourism Gold
Water fountains
Free bikes
Outside spaces

Beyond our environmental initiatives, we continue to engage deeply with our community. In 2024, our community engagement calendar raised £13.1k for local charities, supporting impactful causes close to home. Looking ahead, a generous €30k donation from the Conrad N. Hilton Foundation is enabling us to strengthen our community connections even further. We have now formed new volunteering partnerships with three of our closest non-profit organisations, reinforcing our role as an active contributor to the local area.

Providence Row – supporting people affected by homelessness

Streets of Growth – reducing harm, transforming lifestyles

Tower Hamlets Law Centre – access to justice for the East End community

Our Green Champions Programme plays a key role in advancing our sustainability goals, driving meaningful change across the group and promoting environmentally conscious travel.

About 4C Group

4C Group manages and develops properties and hotels in key business districts and leisure hot spots across the UK, East Africa and Canada. The company was formed in 2010, building on the foundations of a family property business that stretches back to the 1990s. 

In 2021, 4C Group added two new developments to their portfolio, including the five-star Westin London City and Canopy by Hilton London City. Both hotels represent the first in the UK-based Marriott and Hilton luxury and lifestyle brands market.

In 2022, 4C Group partnered with Regal London and Pluto Finance to deliver The Haydon, a residential tower of 87 apartments in Aldgate in the heart of the City of London, which is now complete.

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