easyHotel Victoria Leads the Way in Earth Day 2025 Energy Challenge
10 July 2025
As part of 4C Group’s ongoing commitment to sustainability, our UK hotels launched an initiative this April to mark Earth Day 2025 – a collective challenge to reduce electricity consumption by at least 10% compared to the same period in April 2024. easyHotel London – Victoria met the challenge head-on and delivered an outstanding result, achieving a 24.5% reduction in electricity usage and leading the way with the Earth Day Energy Challenge 2025. Thanks to the savings from this campaign, we were able to support Action for Conservation, a UK youth environmental action charity that inspires and empowers young people aged 12-18, from diverse backgrounds across the UK, to become the next generation of environmental leaders.
In recognition of their outstanding achievement, easyHotel London – Victoria was awarded the Achievement Certificate on Earth Day 2025. The second runner-up was Holiday Inn London – Camden Lock, which also delivered an excellent result with a 24.2% reduction in electricity use.
The campaign was simple but impactful, setting a realistic yet meaningful target in our collective journey toward greener hospitality. The first hotel to hit or exceed the goal was declared the winner, but the real victory was in reducing our environmental impact together.
This milestone wouldn’t have been possible without the commitment, teamwork, and smart energy-saving practices adopted by the entire team. From mindful lighting and HVAC management to team awareness and guest participation, their success shows what’s possible when sustainability is a shared goal.
About 4C Group
4C Group manages and develops properties and hotels in key business districts and leisure hot spots across the UK, East Africa and Canada. The company was formed in 2010, building on the foundations of a family property business that stretches back to the 1990s.
In 2021, 4C Group added two new developments to their portfolio, including the five-star Westin London City and Canopy by Hilton London City. Both hotels represent the first in the UK-based Marriott and Hilton luxury and lifestyle brands market.
In 2022, 4C Group partnered with Regal London and Pluto Finance to deliver The Haydon, a residential tower of 87 apartments in Aldgate in the heart of the City of London, which is now complete.
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