Exploring Innovation and Impact: 4C Group at the Annual Hospitality Conference 2025
2 October 2025
4C Group was delighted to take part in the Annual Hospitality Conference (AHC) 2025, where our ESG Director, Soraiya Salemohamed, joined industry leaders for a dynamic exchange of ideas at the Built for the Future: Balancing Budget with Innovation, ESG, Safety, and Performance panel. The two days filled with thought-provoking discussions, meaningful exchanges, and new ideas shared across the UK hospitality community.
Soraiya was joined by a panel of esteemed experts, including Andy Illingworth, Head of Interior Design at HLM Architects; Paul Nash, Construction Consultant at Jansons Property; Georgina Selfe, Development Director at Accor; and Julie Rey-Gore, Senior Content Director – Operational Real Estate at Questex. The conversation brought together leading voices in hospitality to examine how intelligent planning, fresh thinking, and progressive solutions can drive both operational success and design excellence, even in the face of increasing build costs. The discussions also touched on the evolving regulatory landscape, including the Building Safety Act, and how the sector is aligning creative vision with commercial viability.
About 4C Group
4C Group manages and develops properties and hotels in key business districts and leisure hot spots across the UK, East Africa and Canada. The company was formed in 2010, building on the foundations of a family property business that stretches back to the 1990s.
In 2021, 4C Group added two new developments to their portfolio, including the five-star Westin London City and Canopy by Hilton London City. Both hotels represent the first in the UK-based Marriott and Hilton luxury and lifestyle brands market.
In 2022, 4C Group partnered with Regal London and Pluto Finance to deliver The Haydon, a residential tower of 87 apartments in Aldgate in the heart of the City of London, which is now complete.
Let’s Connect: