Green Champions Quarterly Meeting: Driving Sustainability Forward Across UK Hotels
20 April 2026
On 16 April, 4C Group held its ESG quarterly meeting at The Westin London City, bringing together Green Champions from across the UK portfolio for a day of collaboration, shared insights, and inspiration. We were also pleased to welcome Marion Karl, Senior Lecturer in Tourism Management and Marketing, and Finn McFall, Software Engineer at Therme Group and KTP Associate from the University of Surrey, who delivered an engaging and insightful session on carbon emission footprints.
A key highlight of the day was an engaging and thought-provoking session delivered by our partners at the University of Surrey. Their expert team provided valuable insights into carbon emissions, offering both practical guidance and a broader perspective on the challenges and opportunities facing the hospitality sector. The session sparked meaningful discussions and gave attendees actionable ideas to take back to their properties.
We were delighted to further strengthen our partnership with the University of Surrey. Since the collaboration began, we have successfully delivered five guest lectures and established three study partnerships, demonstrating our shared commitment to education, innovation, and sustainability leadership within the industry.
The event concluded on a creative and uplifting note with a pottery workshop at Camden Lock in London. Our Green Champions embraced the opportunity to unwind, connect, and express their creativity, producing a range of unique and beautifully crafted pieces. The session not only provided a memorable team-building experience but also reflected the programme’s ethos of mindful, hands-on engagement.
As the Green Champions Programme continues to evolve, events like this quarterly meeting play a vital role in maintaining momentum, fostering collaboration, and driving meaningful environmental progress across our hotels.
About 4C Group
Founded in 2010, 4C Group is an international property development and hotel management company with a growing portfolio spanning major business hubs and leisure destinations across the UK, East Africa, and Canada. The business builds upon the strong foundations of a family-owned property enterprise with roots dating back to the 1990s.
Over the years, 4C Group has established a reputation for delivering high-quality hospitality and real estate developments that combine innovation, design excellence, and long-term value creation. In 2021, the company expanded its hospitality portfolio with the launch of two landmark London properties – the five-star The Westin London City and Canopy by Hilton London City. Both hotels marked significant milestones as the first UK openings for Marriott and Hilton’s respective luxury and lifestyle brands.
Continuing its expansion within the residential sector, 4C Group partnered with Regal London and Pluto Finance in 2022 to deliver The Haydon, a premium residential development comprising 87 apartments in Aldgate, at the heart of the City of London. The project has since been completed.
Further strengthening its development pipeline, 4C Group and Regal secured planning approval in 2025 for the redevelopment of 33–35 Jamestown Road in Camden. The scheme will deliver 178 purpose-built student accommodation bedrooms alongside 27 affordable homes, complemented by flexible commercial space, enhanced green infrastructure, and an architectural approach inspired by Camden’s distinctive character and heritage.
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