Green Champions Quarterly Meeting: Driving Sustainability Forward Across UK Hotels
20 April 2026
On 16 April, 4C Group held its ESG quarterly meeting at The Westin London City, bringing together Green Champions from across the UK portfolio for a day of collaboration, shared insights, and inspiration. We were also pleased to welcome Marion Karl, Senior Lecturer in Tourism Management and Marketing, and Finn McFall, Software Engineer at Therme Group and KTP Associate from the University of Surrey, who delivered an engaging and insightful session on carbon emission footprints.
A key highlight of the day was an engaging and thought-provoking session delivered by our partners at the University of Surrey. Their expert team provided valuable insights into carbon emissions, offering both practical guidance and a broader perspective on the challenges and opportunities facing the hospitality sector. The session sparked meaningful discussions and gave attendees actionable ideas to take back to their properties.
We were delighted to further strengthen our partnership with the University of Surrey. Since the collaboration began, we have successfully delivered five guest lectures and established three study partnerships, demonstrating our shared commitment to education, innovation, and sustainability leadership within the industry.
The event concluded on a creative and uplifting note with a pottery workshop at Camden Lock in London. Our Green Champions embraced the opportunity to unwind, connect, and express their creativity, producing a range of unique and beautifully crafted pieces. The session not only provided a memorable team-building experience but also reflected the programme’s ethos of mindful, hands-on engagement.
As the Green Champions Programme continues to evolve, events like this quarterly meeting play a vital role in maintaining momentum, fostering collaboration, and driving meaningful environmental progress across our hotels.
About 4C Group
4C Group manages and develops properties and hotels in key business districts and leisure hot spots across the UK, East Africa and Canada. The company was formed in 2010, building on the foundations of a family property business that stretches back to the 1990s.
In 2021, 4C Group added two new developments to their portfolio, including the five-star Westin London City and Canopy by Hilton London City. Both hotels represent the first in the UK-based Marriott and Hilton luxury and lifestyle brands market.
In 2022, 4C Group partnered with Regal London and Pluto Finance to deliver The Haydon, a residential tower of 87 apartments in Aldgate in the heart of the City of London, which is now complete.
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