Spreading Joy: 4C Group’s Annual Shoebox Appeal Campaign
14 January 2025
The Shoebox Appeal has become an annual tradition at 4C Group – a campaign that unites our teams, partners, and neighbouring commnities in a common purpose. Each year, our team members work together to gather, pack, and send shoeboxes filled with thoughtful items: from warm hats and gloves to toiletries, food treats, and festive surprises. It’s a simple act that makes a big difference.
At 4C Group, we believe in the power of community and the importance of supporting those around us -especially during the festive season. That’s why, for the sixth consecutive year, with the incredible support of our team members across the UK hotels and the generous help of our partners, we’ve been able to deliver 82 shoeboxes filled with gifts, essentials, and much-needed warmth to the heart Learning Disability Network London (LDN).
Our aim is to spread joy and bring smiles to children with special educational needs and disabilities, their siblings and families in London.
We are incredibly grateful to everyone for being part of our on-going story. As we continue to grow and expand, our commitment to giving back will remain at the core of everything we do.
For further details on how you can help with other fundraising appeals, please contact enquiries@4cgroup.co.uk
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About 4C Group
4C Group manages and develops properties and hotels in key business districts and leisure hot spots across the UK, East Africa and Canada. The company was formed in 2010, building on the foundations of a family property business that stretches back to the 1990s.
In 2021, 4C Group added two new developments to their portfolio including the five-star Westin London City and Canopy by Hilton London City. Both hotels represent the first in the UK-based Marriott and Hilton luxury and lifestyle brands market.
In 2022, 4C Group partnered with Regal London and Pluto Finance to deliver The Haydon, a residential tower of 87 apartments in Aldgate in the heart of the City of London, which is now complete.
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