Responsible Business Practices
Environmental Social Governance
At 4C Group, we believe in an individual sense of environmental responsibility. Each one of us must strive to do all we can to conduct our business in a responsible and sustainable manner and we encourage our partners to support us in this. Our ESG framework draws from the United Nations Sustainable Development Goals, including:
Our Commitments
Green Champions
The Green Champion Programme, launched in July 2023, exemplifies our commitment to responsible hospitality. Now in its second year, this initiative selects dedicated team members from across our properties to spearhead sustainability efforts. Each Green Champion dedicates one day per week to driving environmental and social improvements within their hotels, focusing on waste reduction, sustainable procurement, energy efficiency, enhanced sustainability communication, and promoting environmental responsibility.